Six basic psychological principles that we use as shortcuts, and which can be exploited for persuasion: reciprocation, scarcity, consistency, social proof, liking and authority. First idea: Always talk about rational…
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Direct sales industry
Job Satisfaction of Independent Contractors Bloomberg found that independent contractors prioritize and value being one’s own boss, flexibility in schedule and having a better work-life balance. Moreover, over three-quarters (77%)…
Principles of persuasion (Authority)
We obey authorities without question, and mere symbols of authority can already win our compliance. From birth, we’re taught to always obey figures of authority, be they teachers, doctors or…
The principle of social proof
When uncertain, we look for social proof. The principle of social proof, which states that we often decide what the correct course of action is by looking to others’ behaviour….
The scarcity principle
When opportunities become scarce, we desire them more. “For a limited time only!” “Last chance!” “Sale ends in two days!” According to the scarcity principle, when something is hard to…