Negotiation skills

Why do you need negotiation skills in your life? Surely that question has come to your mind before. This is a question that needs to be stopped and considered in depth. Perhaps the Samsung-Apple case will answer this question of yours.

In 2012, a California court ordered Samsung to pay 1.05 billion dollars in compensation to Apple for infringing several of its patents. However, Samsung refused to pay, and the legal battle continued for several more years.

In 2014, the CEOs of both companies met in a last-ditch attempt to resolve the dispute. The negotiations were reportedly intense, with both sides standing their ground and refusing to back down.

However, after several hours of negotiations, an agreement was finally reached that Samsung agreed to pay 548 million dollars to Apple in the form of compensation. In exchange for Apple agreeing to drop all remaining legal claims against Samsung.

Whether you’re trying to close a business deal, resolve a dispute with a coworker, or simply negotiate a better price for a product or service you want, the ability to negotiate effectively can be the point that separates success from failure. And in today’s article, you will understand what negotiation is, its skills, and how to apply it in your daily life.


What is Negotiation?

negotiation is a process of communication and bargaining between two or more parties to reach a mutually beneficial agreement or settlement. It can occur in various settings, including business, legal, political, and personal situations.


In negotiation, each party seeks to achieve its interests and objectives, while also considering the interests and goals of the other party. Negotiation typically involves a series of back-and-forth discussions, where each party makes proposals, counter-proposals, and compromises to reach a mutually satisfactory outcome. that’s why It is essential in many aspects of life, from business deals and contract negotiations to resolving conflicts with family members or colleagues and so on. Let’s say that  Effective negotiators are quite skilled at understanding the interests and priorities of the other party, identifying areas of common ground, and finding creative solutions to complex problems.

The difference between negotiation and convincing

Negotiation and convincing are two different approaches used to persuade others to agree with your point of view or take a particular action. While they share some similarities, the two have some key differences.


Negotiation involves a give-and-take approach where both parties work together to find a mutually beneficial solution. Each side makes concessions and compromises to achieve the desired outcome in a negotiation. Negotiations typically involve some level of conflict or disagreement, but the focus is on finding common ground and reaching a compromise that satisfies both parties.


On the other hand, convincing is a one-sided approach where the goal is to persuade the other person to see things your way. Convincing involves presenting a compelling argument, providing evidence or proof to support your position, and using persuasive language and tactics to influence the other person’s thinking. Unlike negotiation, convincing does not typically involve compromising or making concessions.

What are Negotiation skills?

Negotiation is not a single or independent skill at all but consists of several skills integrated with each other to make you able to reach an agreement suitable for all parties, and therefore if you want to be a successful and distinguished negotiator, you should have the following skills:


Preparation: As an Effective negotiator you should spend time researching the other party, identifying their interests and priorities, and preparing a strategy for the negotiation.


Active listening: you must actively listen to the other party, understand their needs and concerns, and respond in a way that shows that they have heard and understood the other party’s position.


Communication: you have to clearly communicate your own position, proposals, and ideas to the other party.


Problem-solving: think creatively and identify solutions that address both parties’ interests and concerns.


Flexibility is adapting to changing circumstances and being willing to adjust your approach and proposals as the negotiation progresses.


Emotional intelligence: you should manage your own emotions and reactions, as well as read and respond to the emotions of the other party.


Relationship-building: you have to build rapport and trust with the other party, and maintain a positive relationship throughout the negotiation process.


Closing the deal: you should effectively close the deal and ensure that the agreement is clear, concise, and legally binding

Types of negotiation

There are several types of negotiation, each of which can be used in different situations depending on the goals, relationship between the parties, and desired outcome. Here are some of the most common types of negotiation

  • Distributive negotiation: This type of negotiation is also known as “win-lose” negotiation, where each party tries to maximize their own gain at the expense of the other party. Distributive negotiation is often used in situations where there is a fixed amount of resources to be divided, such as in business deals or labor contracts.


  • Integrative negotiation: This type of negotiation is also known as “win-win” negotiation, where both parties work together to find a mutually beneficial solution. Integrative negotiation is often used in situations where the parties have ongoing relationships and want to maintain a positive working relationship.

How to develop your negotiation skills:

Whether you want to acquire the skill of negotiation or even want to develop it, these steps will help you


  • Identify your goals and interests: Before entering into a negotiation, it is important to identify your own goals, priorities, and interests. This will help you develop a clear understanding of what you want to achieve and how you can negotiate effectively to achieve your goals.
  • Research the other party: study the other party, including their goals, priorities, interests, and negotiating style. This information can help you tailor your negotiation strategy to the other party and anticipate their responses.
  • Develop strong communication skills: the main point here is to develop your verbal and nonverbal communication skills such as body language, your way of  showing things, and your way so you could use their position, proposals, and ideas to deal with them effectively 
  • Build rapport and trust: Effective negotiators must be able to build rapport and trust with the other party and maintain a positive relationship throughout the negotiation process. This can involve finding common ground, demonstrating empathy, and building rapport through shared experiences or interests.
  • Practice problem-solving: Effective negotiators must think creatively and identify solutions that address both parties’ interests and concerns. This involves developing strong problem-solving skills and thinking outside the box.
  • Seek feedback and learn from experience: After negotiation, it is important to reflect on your performance and seek feedback from others. This can help you identify areas for improvement and continue to develop your negotiation skills over time.


In summary, negotiation skills are an essential tool for success in both personal and professional settings. By preparing thoroughly, staying focused, and communicating effectively, you can improve your ability to negotiate and achieve your goals while maintaining positive relationships outcomes

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