28 students

Master of Business Administration

The International Business School of Scandinavia (IBSS) :-

“ The International Business School of Scandinavia is an International Accredited educational
institution located in Copenhagen, Denmark”

About IBSS

Being an organization dating back from 1999 as a private and independent
international group of business schools offering flexible business and
management studies at the undergraduate, graduate and postgraduate level in a truly unique cross-cultural and multi-language speaking environment


Memberships and accreditations:-

IBSS is a the first private institution of higher education in Denmark to achieve
international recognized accreditation from ASIC.

ASIC is a school accreditation that evaluate both the school, its administrative
processes and generally check the quality of the programs.

ASIC has been formed to bring this independent information to the student population through its accreditation service

Master of Business Administration (General and with specializations)

Module name:-

1- Manager of The Future.
2- The Future Way of Organization.
3- Leadership of The Future .
4-  Human Resource Management of The Future .
5- Project Management of The Future.
6- Sales and Marketing Management – The Future Way .
7- Corporate Communications – The Future Way.
8- Financial Management of The Future.
9-International Business of The Future.
10- Strategic Management of The Future.

Example of Modules:-

 – Human Resource Management of The Future

In this module, you will receive:
• Knowledge about which kind of HR related strategic challenges a company often faces
• Knowledge about the different management theories needed to solve these strategic challenges

• The tools needed to implement a wide range of HR related procedures in your company, integrating the different stra-
tegic decisions made

• The tools needed to recruit, develop and retain the right staff
• Knowledge about how staff policies can be formulated and implemented, resulting in a better understanding of the
company’s perception of how to behave at the job, along with a broad understanding of the company’s goals and values

In both the short and long-term, quite a large number of organizations need development to maintain the speed and flex-
ibility needed in a modern company. This will result in a lot of challenges for the top leaders as well as the HR personnel to

ensure that the organisation has the competences needed for a wide array of tasks at a given time. It is all about how to
find and group the right staff and even more importantly, how to retain the good and reliable employees. Why? Because
it’s expensive to change employees often and because the “Employees are the most important asset of a company!” This
statement has been repeated time and time again! – However, only a few people take action! We therefore urge you to do
something about it and make this cliché a means of success by putting HR on the top manager’s agenda.
We live in a knowledge-based society, which changes everyday, meaning that the modern company has to be ready to adapt
to changes in all aspects of the company. At the same time, the employees in a modern company are better educated than

ever before. Due to these factors, HR has to be taken into consideration in all strategic decisions – and that is why it is impera-
tive that the top management deals with the issue of Human Resources.

In this module, you will focus on both the strategic work within the field of HR as well as the tools required to apply the stra-
tegic decisions to the everyday life of the company. We employ a practical minded view of things, so the theories and models

shown in the course can be employed directly in your company. This means that the course focuses on the participant’s
practical understanding as well as applied knowledge in actual HR situations.

• The module contains the following topics:
• HR and strategic management
• Staff policies
• Employee planning
• Employee development
• Attracting qualified employees
• Retaining valuable employees
• Releasing employees
• How to manage difficult conversations and messages

– The Future Way of Organization

This module is an introduction to the interaction between people, structure, environment and other organizational dimen-
sions. Basically, this module aims at providing an educational experience for students which will enable them to be equipped

with theoretical concepts relating to organizational behavior and understanding of the nature and function of organizations,
and groups and of individuals. Apart from being able to apply the knowledge in real workplace settings, participants would
also have better understanding on managing both the micro and macro organizational issues.
The module will expose students to the systems approach to Organizational Behavior as a whole. Its structure emphasizes
on the scope of theory, research and practice on OB, organizational culture and ethics, international OB, individual behavior,
social perception and attributions, motivation, job performance and rewards, behavior modification and self-management,
individual and group decision making, group dynamics, teams and teamwork; and managing conflict and negotiation, work
design, culture and change.
Upon completion of this subject, you should:

• Have developed a good knowledge of the main psychological and sociological theories relating to the nature and func-
tioning of organizations and the behavior of people within them.

• Have acquired knowledge of many of the main empirical studies, which have informed the development of the subject
and current knowledge of organizational behavior.

• Have had the opportunity to demonstrate their knowledge and understanding of the subject matter by oral presenta-
tions in syndicate groups and written work in subject work assignments and examination.

 – International Business of The Future

Students will be able to understand the business environment, the enterprise functions (finance, marketing etc) and the managerial functions (planning, organising etc.) impacting on organization in business operation. Students should also un-
derstand the important aspects of business strategies, improve their skills in analysis of cases, and enable

individuals to become effective managers. Upon completion of this subject, you should be able to:

• Apply the knowledge on business environment, enterprise functions as well as managerial functions imparting on or-
ganizations in business operations.

• Evaluate and analyse important aspects of business strategies in real work settings.
• Become effective managers

– Manager of The Future

In this module, you will receive:

• Tools to enable you to handle the very diverse tasks of a leader in a small or medium sized company
• The knowledge needed to select the most effective management style in different management situations
• Knowledge about how to address the demands and expectations of employees, colleagues and upper management to
be an effective leader

• A deeper understanding of business negotiation situations and methods to professionally and efficiently handle a ne-
gotiation situation

• An understanding of the importance of dialogue in formal meetings between manager and employee, along with meth-
ods to handle these situations

• We have targeted the following main focus points for this module, where we work with developing the leader’s tools to
develop his or her abilities in the practical role as a leader.
Leadership Theory
To better understand the situation a leader is in, you gain a fundamental knowledge of the different leadership theories that
formed the development of the modern company. The goal of this is not “theory for the sake of theory”, but giving you have
the ability to hold up these different theories, and find out where they are placed in this spectrum of leadership styles. While
working with the leadership theories, we will compare them to real cases, the modern reality.
Personal Leadership Style/Development
A leader can rarely be just a leader. Especially in small and medium sized companies, a leader is a practical jack-of-all-trades,
who works as the strategic planner, practical driving force and problem solver – often with completely unrelated issues. Due
to this, it is important for a leader to evaluate the tasks he or she has taken responsibility for – and how they affect the time
consumption. In this part, we also look at which electronic tools can be used, to lessen the time used on the different tasks.
Communication has traditionally been connected to starting a direct face-to-face dialogue with the employee. It is a fact that
the modern leader will have to realise, that such a connection is harder and harder to achieve. In the retail business world,
an often used term is, that money is not earned in the back premises of the shop – and in most companies, it is obvious that
internal meetings are not where the money is earned.
To improve the time efficiency within a company, it is important for a leader to learn to communicate efficiently – and utilise
the most effective media for this. This can be e-mails, instant messaging, intranets, newsletters, and a wide range of other
options. To improve the company communication, new ways of communicating, which fit the management, the employees
and the company culture, will have to be found.
In this course, we work with structuring communication in a way, which suits the individual company; a communication
style, which works with the leadership style.
Learning and Development Processes
If a company wishes to add new competences with regards to a new modern technology, it is an advantage to be able to
offer its employees the chance to develop such competencies.

When we speak about developing new means of communication in a company, two roads are available. You can either cre-
ate a problem – or a possibility for personal development. If an issue is presented correctly, with an understanding for how

people develop, changes within departments of a company can help the organisation as a whole.
Conflict Management
In a changing world, conflicts will occur. They can be hard to see for the modern company, due to our face-to-face contact

being less frequent. As a leader, it is important to understand how and when they happen and react accordingly in a pro-
active way. The proactive reaction makes you as the leader, able to solve the problems before they become serious, even

though you might not be in daily contact with the employees.

– Leadership of The Future

In this module, you will receive:

• An insight into the development of a business plan
• An insight into the different leadership types and how these affect the way to run a business
• Methods to develop coaching plans, targeted at keeping the employees in the company
• A way to look towards the future and create long term plans for the company’s future goals and growth
The module consists of three separate elements, whereby all three elements are run with the same goal in mind; namely to
create the best fundament for optimal and efficient leadership within an organisation.
Strategy and Business Development

The focus is on optimising a range of aspects – such as the business plan itself, the economical planning, the project manage-
ment and so on. The goal is to document a “Proof of Concept” – a test of the company’s strategy, and its durability. A “proof of

Concept” is an excellent basis for a professional dialogue with external investors, or as a proof of the company’s economical

durability. The course makes the participant able to work efficiently with the company’s business plan, strategic develop-
ment, structuring and management of work processes.

These tools make the participant better at long term thinking and maintaining the focus on the company’s growth.
Leadership, Sparring and Coaching
We delve deeper into more of the essential psychological subjects with regards to leadership. You will learn to select relevant

leadership structures and leadership styles, based on the company’s strategy and organisational structure, along with a psy-
chological understanding of the individual human. At the same time, you will get a deeper insight into how the professional

development of both groups, as well as single individuals take place and how to turn this in the most beneficial direction for
the company.
Coaching is one of the means used today with regards to maintaining and developing the company’s employees. Taking this
very important factor into consideration, you will learn how to structure and run coaching sessions for your employees in the
most optimal way using modern techniques.
The Managerial Field of Work
We focus on selected strategic leadership philosophies and leadership models, targeting both relevant control processes
along with quality management, innovation management and sales management. This part of the module will equip the
Manager with the necessary tools to select the most optimal philosophies with regards to how the organisation looks at the
present time and how the desired future organisation is organised.

– Strategic Management of The Future

This module provides students with a broad understanding of strategic management concepts and theories and their im-portance and application to organization, industry and society. It also will assist students in developing strategic-decision

making skills and conducting case analysis. Other than that, it also makes students understand the roles and responsibilities
of the key managers in strategic management positions within the corporation, with particular emphasis upon decision
making at the business level.
Upon completion of this subject, you should be able:
• To improve your personal leadership skills.
• To evaluate business environments, conduct case analysis and acquire strategic decision- making skills.
• To differentiate the functional levels; the roles and responsibilities of the key managers involved in the decision-making

 – Financial Management of The Future

This module aims to familiarize students with the underlying principles of financial management, and its application in
financial planning and decision making. It is also designed to equip students with effective valuation of investment and
financing of assets and its strategies in minimising risk and maximizing return.
Upon completion of this module, you should be able to:
• Apply financial management knowledge as a tool for financial decision-making.
• Evaluate financial investment and financing of assets,hence, help minimised risk and maximized return.
The Financial Management Module will expose you to the basic principles of financial management and its application in

managerial financial decisions. Its structure will emphasize on the scope of corporate finance which include financial mar-
kets, financial statement analysis, financial planning and forecasting, profile of risk and return, time value of money, valua-
tion of shares and bonds, capital budgeting and risk management. After this module, you will be qualified to analyse, plan

and implement solutions to financial and resource management in commercial, production and service, both nationally and

– Corporate Communications – The Future Way

This module examines the managerial role in corporate communications practice. Students increase their understanding
of key dimensions in corporate communications, including marketing, professional ethics, concepts of excellence, strategic
planning, media relations, corporate responsibilities, corporate identities, brand management, crisis management and the
application of new media in managing corporate communication.
The objectives of this module are to:

• Expand and improve students understanding of corporate communication and show how companies use communica-
tions to implement strategy.

• Provide an educational experience for the students which will enable them to identify key functions of corporate com-
munication within a corporation, design of a corporate communications strategic planning model and recognize the

significance of communication research in corporate communications.
• Enable students to apply the knowledge in real workplace settings.
• Enable students to have better understanding on the value of cost-effective communication planning.
• Identify the impact of a communication technologies on reputation management.
• Explore problem solving strategies associated with crisis communication in corporate communication.

At the end of this subject, you should be able to:
• Develop a good knowledge of the nature of corporate communications and its role within the communication mix.
• Acquire knowledge of basic media relations practices and interview techniques.
• Understand the research-objectives-programming-evaluation components of the corporate communications planning
process and integrate them into a clearly and accurately written plan.
• Apply analytical and critical-thinking skills to effectively critique and evaluate corporate communications problems,
cases, campaigns and current issues.

– Sales and Marketing Management – The Future Way

In this module, you will:

• Research your market in order to develop a strong sales and marketing strategy
• Create an international marketing strategy
• Develop the great concept and adapt it internationally
• Make an international sales and marketing plan
• Monitor and control the execution of marketing activities
• Gather campaign data and report results
Sales and marketing entails nearly every phase of a product or service, from market research through concept, development
and promotion to data gathering. Thus a company’s sales and marketing department must include employees who are
highly motivated, informed, creative and proactive. This module focuses on the company’s need to systematically gather
information on market trends and its ability to stimulate customer demand. Whether the market is local or international, you
need the tools to create the best possibilities for the development and sale of products or services in the Business to Business

(B2B), Business to Customer (B2C) and/or Business to Government (B2G) markets. You will learn to analyze, plan and imple-
ment solutions for international sales and marketing to private and public customers.

The module will cover the following topics:
• Internationalisation process of a business, including export motives and theories on internationalisation
• Screening of export markets, selection of markets and the overall marketing plan

• Penetration theories on the export market, the choice of distribution or creation form in selected markets and implica-
tions for the company’s general operation

• Gather information on the market, problem formulation, information needs and analysis design
• Collect data in the form of desk research
• Buying behaviour of target audience
• Competition concept, industry and competitor analysis, assessment of the company’s competitive position
• Analyse data and find coherence in the data – including assessment of error sources
• Presentations of the results of market studies and their implications for marketing efforts
• The strategic platform meaning: idea, vision, mission, business base and development stage
• Formulation of marketing strategy based on target group and action parameters
• The marketing concept, marketing tasks and position in the company
• Prepare a marketing plan with goals, strategy, action plans and budgets
• Follow-up the activities of a marketing plan, such as analysing the deviations and suggest corrected activities.

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EGP70,000.00 EGP36,000.00