According to Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
-For me Digital Marketing is how to turn your business into life, to build your relationship with customers, to stay connected with customers, and easily communicating with them, using designs, content and tools that are not existed in real world, It’s the world of digital marketing where creativity & Innovation come on the first place.
1.2.1 What are the Components of digital Marketing?
1-SEO: Search engine optimization which means using techniques and strategies to improve website Rank organically.
2- Google Ads (SEM), which means spending budget on google to appear more to the target audience through google search or google display.
3-Social Media: Using social media channels to advertise for your products or services whether paid or organic advertisement.
4- Email Marketing: Sending emails to your target customers.
5- Affiliate Marketing: Network of People ready to sell and advertise products and services for a commission.
- Angles are one of the most important aspects of a campaign, so When affiliates think about ads, they think about the following:
- Ad description
- call to action
6-Content Marketing: the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
- Blog posts.
- eBooks and whitepapers.
- Online brochures and look books.
1.3 Why Digital Marketing?
Because Digital Marketing Becomes necessary for any business, it’s not optional any more, as you have to be existed where your customers are existed, and according to the recent statistics shown below, the number of internet users worldwide are tremendously increased. So, with this huge number of internet users, we can’t ignore that, As Digital Marketing is the Heart Of any Business nowadays.
It is now one of the most important subjects in the mba is the study of marketing management as it is one of the most important departments in companies, which is the success of the success of the company.